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Republic of Spin: An Inside History of the American Presidency

White House photo by Paul Morse
White House photo by Paul Morse

With Presidential Historian and 2008 Hiett Prize in the Humanities Recipient Dr. David Greenberg

Shortly prior to the date of this event, the American people will have chosen a new president, whose election will have been almost assuredly due in large measure to “spin,” what Rutgers Professor of History David Greenberg calls “a dizzying, cacophonous whirl of claims and counterclaims.” In a new book entitled Republic of Spin, Prof. Greenberg, 2008 recipient of the Institute’s Hiett Prize, traces the rise and eventual dominance of spin in presidential politics, from the ”Public Presidency” of Theodore Roosevelt to the tenure of Barack Obama. And of course Prof. Greenberg will have much to say about our new President-Elect as well. Join us for an educational and entertaining evening.

Tuesday, December 6: 6:30-8:30 pm, beginning with a reception
Event complimentary; donations welcome
Online Registration Please call 214-981-8822 to register

About Republic of Spin

In Republic of Spin―a vibrant history covering more than one hundred years of politics―presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media―figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.

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